Our new report, Hearts & Brands: The Power of Human Connection in Kenya, providing deep insights into the evolving nature of relationships, trust, and financial decision-making in the country.

Key Findings:

• Love & Financial Stability: While 84% of Kenyans believe in love, financial security plays a crucial role, with 92% of high-income earners expressing belief compared to 81% of low-income earners.
• Communication & Trust: Open communication and honesty (78%) are the strongest foundations of modern relationships.
• Shared Decision-Making: While 45% of couples share decision-making, traditional gender roles still influence financial responsibilities.
• Gender-Based Violence (GBV): While awareness is high (95%), stigma and lack of trust in support systems prevent victims from seeking help.

Implications for Brands & Policymakers:

The report highlights opportunities for businesses to align their products and marketing with the evolving needs of consumers. Financial institutions, telecom providers, and FMCG brands must prioritize digital inclusion, financial literacy, and trust-building initiatives to foster deeper consumer engagement.

"As relationships evolve, so do consumer expectations. Brands that align with trust, financial security, and social responsibility will thrive in this new landscape," said Yannick Lefang, Founder & CEO of Kasi Insight.

For more information, visit kasi insight or contact info@kasiinsight.com