February 28, 2025 – Nairobi, Kenya

Strengthen data-driven marketing in Africa
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Nairobi, Kenya – February 2025 – Kasi Insight, The Intelligence Africa Runs On, is proud to announce its official partnership with the Uganda Marketers Society (UMS) as a corporate member. This collaboration marks a significant step toward enhancing data-driven decision-making and market intelligence for businesses in Uganda.

Empowering Marketers with Real-Time Consumer Insights

Kasi Insight exists to reveal an African market where businesses can win and inspire with confidence. Through real-time, aggregated, and trended consumer data, Kasi Insight provides brands with the tools they need to anticipate market trends, understand shifting consumer behaviors, and make informed strategic decisions.

With over 120,000 consumer interviews annually across 21 African markets, Kasi Insight delivers 80 million data points that help businesses navigate complex market dynamics. Whether it's tracking consumer sentiment, adapting to emerging trends, or refining marketing strategies, our intelligence is designed to give businesses a competitive edge.

Key Benefits for Ugandan Marketers and Businesses

As a corporate member of UMS, Kasi Insight is committed to supporting Uganda’s marketing ecosystem by providing:

  • Real-Time Market Data: gain instant access to consumer-driven insights tailored to the Ugandan market.
  • Actionable Intelligence: leverage aggregated and trended data to shape marketing strategies.
  • Enhanced Decision-Making: use data-backed foresight to drive brand growth and customer engagement.
  • Thought Leadership: participate in industry discussions, research collaborations, and knowledge-sharing initiatives.

"We are excited to partner with UMS as we continue our mission to transform how businesses understand and respond to the African consumer. In a fast-changing market, having access to timely and relevant consumer data is the key to success," said Yannick Lefang, Founder & CEO of Kasi Insight.

Unlock the Power of Consumer Intelligence

This partnership with UMS underscores Kasi Insight’s commitment to delivering high-quality market research and empowering businesses in Uganda with data that fuels growth and innovation.

For more insights, visit www.kasiinsight.com or contact info@kasiinsight.com|Contact Us - Kasi Insight

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