Kasi Insight CEO Yannick Lefang (Far Right) and Angelique Bennaars Libese, Marketing and Brand Expert, facilitating a panel discussion at the Kasi Insight CMO Breakfast: Banking 101 for Marketing Executives event.

Kasi Insight proudly hosted an exclusive CMO Breakfast: Banking 101 for Marketing Executives on Tuesday, March 25, 2025, at Four Points by Sheraton Nairobi Hurlingham. The event brought together marketing leaders, senior banking executives, and digital transformation experts for a dynamic conversation on the evolving role of CMOs in the financial sector.

The session provided attendees with invaluable insights into leveraging consumer data, aligning marketing strategies with business priorities, and the growing impact of AI and decision intelligence in banking. Thought-provoking discussions and expert presentations helped participants uncover new strategies to drive marketing-led growth in the financial services industry.

“The rapid transformation of the banking industry requires marketing executives to adopt data-driven approaches that align with business objectives. Our CMO Breakfast provided a platform for industry leaders to exchange ideas, gain actionable insights, and explore strategies for maximizing marketing impact,” said Yannick Lefang, CEO of Kasi Insight.

Key takeaways from the event included:

• The importance of consumer insights in building trust and long-term engagement in banking.
• How CMOs can transition from brand marketing to revenue-driven impact.
• The role of AI and decision intelligence in shaping future banking strategies.
• Aligning marketing efforts with boardroom expectations to drive measurable business outcomes.

Attendees also had an exclusive opportunity to explore Kasi Insight’s Decision Intelligence Platform, which empowers marketing leaders with real-time, data-driven strategies to stay ahead in an increasingly competitive industry.

About Kasi Insight

Kasi Insight is Africa’s leading decision intelligence company, providing real-time, aggregated, and trended primary data across the continent. Operating in over 21 countries, Kasi Insight taps into the voices of over 609 million Africans, conducting 12,000+ monthly interviews to decode opinions, actions, and future trends. Our mission is to empower decision-makers with the context, insights, and foresight needed to succeed in Africa. By combining cutting-edge data collection with applied AI, we help businesses and organizations navigate African markets with precision and confidence. Born, funded, led, and supported by Africans, Kasi Insight is a testament to the continent’s innovation and resilience, inspiring clients to achieve the impossible

For more information, visit kasi insight or contact info@kasiinsight.com