Kasi Insight, The Intelligence Africa Runs On, proudly participated in the 2025 Africa Business Media Innovators (ABMI) summit, hosted by Bloomberg Media Initiative Africa. This prestigious convening brought together over 100 leaders from the media, business, technology, and policy sectors across 65+ countries to chart the future of Africa’s media industry.
Leading the Dialogue on Data-Driven Media Growth
Kasi Insight’s Founder and CEO, Yannick Lefang, was among the distinguished speakers at ABMI2025. He led a breakout session on the role of real-time consumer data in accelerating media growth, engagement, and monetization across African markets.
“As the media landscape in Africa evolves, data is no longer a luxury; it is a necessity,” said Yannick Lefang. “At Kasi Insight, we believe that empowering media companies with timely, localized insights will unlock new business models, strengthen trust, and expand audience relevance.”
Driving African Media into a Smarter Future
The breakout session focused on:
Harnessing consumer sentiment data to optimize media content and distribution
Using predictive analytics to align editorial strategy with audience demand
Demonstrating ROI on media investment through audience insights
Why It Matters
ABMI2025 marked the 10th anniversary of Bloomberg’s efforts to support a vibrant, independent, and innovative media sector in Africa. Kasi Insight’s presence reaffirmed its role as a strategic data partner to media and consumer brands looking to navigate Africa’s fast-changing information ecosystem.
Kasi Insight is Africa's leading decision intelligence company delivering real-time data insights across 21 countries on the continent. With access to over 609 million Africans through 12,000+ monthly interviews, Kasi Insight decodes opinions, behaviors, and future trends to empower businesses with actionable intelligence.
https://www.kasiinsight.com/about-us/
For more information, visit kasi insight or contact info@kasiinsight.com
