Kasi Insight, Africa's leading decision intelligence company, and Moonlook, a pioneering innovation agency for creative industries, are proud to announce their strategic partnership aimed at unlocking the immense potential of Africa’s creative industries. This collaboration seeks to address two critical aspects of the creative businesses : understanding consumer needs and challenges in accessing Made-in-Africa products and gaining insights into the operational blueprint of African creative ventures succeeding at a local and global level.
By combining Kasi Insight’s expertise in market intelligence with Moonlook’s deep connection to Africa’s cultural and creative sectors, this partnership will provide actionable insights to empower creatives and build a thriving ecosystem that transforms heritage into wealth.
The approach focuses on two pivotal aspects of Africa’s creative economy: understanding consumer needs and empowering creatives. The research explores consumer behavior, with a focus on global demographics, purchasing habits, motivations, and barriers to accessing Made-in-Africa products. It also examines how consumers discover African brands and their preferences across sectors like fashion, beauty, crafts, and luxury retail. This approach identifies opportunities to better connect consumers with African heritage goods while addressing challenges like shipping costs and limited availability.
On the creative side, the study aims at unlocking actionable insights to support African entrepreneurs in sectors such as Fashion, Crafts, Design, and Beauty. It examines business maturity, founder motivations, heritage integration in creative processes, retail strategies, sustainability practices, and regulatory challenges. By bridging the gap between consumer expectations and creative potential, this dual focus aims to craft solutions that foster innovation, drive sustainable growth, and transform African heritage into global wealth.
“Our collaboration with Moonlook is an exciting opportunity to bridge the gap between consumer expectations and creative potential. By addressing both sides of the equation —what consumers need and what creatives strive to deliver — we aim to craft solutions that transform African heritage into wealth while driving sustainable growth across the continent.” said Yannick Lefang, CEO of Kasi Insight.
Nelly Wandji, Founder of Moonlook, emphasized: “We initiate this research as a step toward building a blueprint for success in Africa’s creative industries. By understanding the substance of market needs and crafting tailored solutions for creatives, we can ignite prosperity while celebrating African heritage.”
Through this partnership, Kasi Insight and Moonlook are committed to:
This alliance underscores a shared vision of empowering decision-makers and creatives to thrive in an increasingly competitive global landscape while celebrating the richness of African heritage.
Kasi Insight and Moonlook invite stakeholders—including marketers, investors, policymakers, institutions, and industry professionals—to join this initiative. Together we can spread research findings widely and co-create solutions that empower African creatives to thrive both at home on the continent and abroad outside the continent.
Join us, if you share this vision of fostering innovation while celebrating the richness of African heritage. Let’s pave the way for a vibrant creative economy that drives prosperity across Africa.
For media inquiries or partnership opportunities : partners@moonlook.africa
Let’s transform African heritage into wealth—together!
Kasi Insight is Africa's leading decision intelligence company delivering real-time data insights across 21 countries on the continent. With access to over 609 million Africans through 12,000+ monthly interviews, Kasi Insight decodes opinions, behaviors, and future trends to empower businesses with actionable intelligence.
https://www.kasiinsight.com/about-us/
Moonlook is an innovation agency dedicated to developing brands within Africa's cultural and creative industries. Since its founding in 2014, Moonlook has championed African heritage through fashion, design, beauty, and lifestyle by facilitating retail operations at the global level for over 150 creative entrepreneurs and generated 7 figures revenue.
For more information, visit kasi insight or contact info@kasiinsight.com
