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Featured insights
Tanzanian consumers are balancing value and purpose in their food purchases
Tanzanian consumers spend heavily on food but remain value-conscious, with Gen X prioritizing functionality and Gen Z driven by affordability and promotions.
Recent
Kasi Maps - G7 Familiarity and Perception among Africans
Africa’s Critical Minerals: From Hidden Resource to Economic Catalyst
Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges
Cameroonians weigh their options as income pressures spark a migration surge
Food & Beverage
Nigerian households prioritize essential foods as affordability shapes brand choices
Food & Beverage
Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025
Finance
Ugandan consumers look beyond trust as banking preferences diversify
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Recent
Kasi Maps - G7 Familiarity and Perception among Africans
Africa’s Critical Minerals: From Hidden Resource to Economic Catalyst
Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges
Cameroonians weigh their options as income pressures spark a migration surge
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Sandra Beldine Otieno
Equity Bank, the Leading Bank Brand for Consumers in Kenya
Sept. 26, 2022, 12:58 p.m.
Sandra Beldine Otieno
Fintech apps in Tunisia are giving traditional banks a run for their money
Sept. 1, 2022, 2:04 p.m.
Sandra Beldine Otieno
Consumers in Nigeria would rather save for unexpected events than pay off debts
Aug. 25, 2022, 2:21 p.m.
Isha Raja
Consumers in DRC are rethinking their shopping habits due to the impact of rising prices
Aug. 22, 2022, 2:25 p.m.
Isha Raja
Despite rising cost, Ethiopia presents an opportunity for airlines and hospitality brands
Aug. 8, 2022, 2:44 p.m.
Isha Raja
Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Aug. 1, 2022, 2:49 p.m.
Sandra Beldine Otieno
Ethiopian brands need to be creative and proactive to retain customers amidst inflation
July 22, 2022, 3:15 p.m.
Isha Raja
Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.
July 15, 2022, 12:42 p.m.
Sandra Beldine Otieno
Is inflation the ‘new pandemic’?
July 8, 2022, 12:52 p.m.
Davies Nyachieng'a
Inflation concerns cause consumer confidence to tumble at the start of 2022
March 5, 2022, 2:47 p.m.
Team Insights
Going into 2022, health and income are the main priorities for African consumers
March 4, 2022, 2:49 p.m.
Sandra Beldine Otieno
Is financial freedom achievable to the newest faction of workers in Tanzania?
Feb. 28, 2022, 3 p.m.
Team Insights
Digital currency is about to change traditional banking
Feb. 25, 2022, 2:56 p.m.
Isha Raja
Are Fintechs in Nigeria Scarier Than We Think?
Jan. 23, 2022, 3:45 p.m.
Team Insights
Financial Freedom for Nigerians Meant Ownership before COVID-19, Now What?
Nov. 19, 2021, 10:46 a.m.
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Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
Team Insights
Kasi Report - Hearts and Brands: The Power of Connection
Feb. 14, 2025, 11:43 a.m.
Paul Cheloti
Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact
Feb. 3, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Stock Exchange CEO Performance in Africa
Jan. 16, 2025, 4 p.m.
Sandra Beldine Otieno, MSc
Kasi Maps - ICS Election prediction
Dec. 19, 2024, 11 a.m.
Paul Cheloti
Kasi Maps - The Gen Z Migration Wave in Africa
Oct. 4, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - African Athletes Redefine Excellence at Paris 2024 Olympics
Aug. 13, 2024, 10 a.m.
Paul Cheloti
Kasi Maps - Danish Influence in Africa
July 12, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - Singapore Influence in Africa
June 28, 2024, 3 p.m.
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