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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Yannick Lefang, Eng.
The Shifting Center of Confidence: Why Global Stability Needs More Than One Anchor
April 15, 2025, 11:22 a.m.
Sandra Beldine Otieno, MSc
Kenya’s Central Bank is cutting rates, but recovery still needs stronger momentum
April 11, 2025, 2:46 p.m.
Sandra Beldine Otieno, MSc
Trump’s return shakes Africa as nations weigh loyalty, self-reliance, and global shifts
March 27, 2025, 1:04 p.m.
Paul Cheloti Mulongo
Ghanaian relationships evolve in decision-making but remain tied to traditional gender roles
March 13, 2025, 3:30 p.m.
Sandra Beldine Otieno, MSc
Money is reshaping relationships in Kenya in unexpected ways
March 3, 2025, 12:38 p.m.
Yannick Lefang, Eng.
From DEI to DYOT: Reclaiming Our Power and Prosperity
Feb. 3, 2025, 11:19 a.m.
Sandra Beldine Otieno, MSc
South Africa steps into 2025 with hope for reform despite fading public confidence
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Sandra Beldine Otieno, MSc
Resilient and ready, Africa prepares for a transformative 2025
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Kenya’s turbulent two years of rising taxes and protests leave little hope for 2025
Jan. 10, 2025, 3 p.m.
Yannick Lefang, Eng.
Africa’s digital awakening and the power of data to drive inclusive growth
Dec. 11, 2024, 4:51 p.m.
Sandra Beldine Otieno, MSc
Shaping Africa’s future with actionable and reliable data insights
Dec. 4, 2024, 2 p.m.
Yannick Lefang, Eng.
Cultural insights, the missing piece in Africa’s data revolution
Nov. 15, 2024, 5 p.m.
Yannick Lefang, Eng.
The Power of Local Insight: Redefining Research for Africa’s Diverse Markets
Oct. 24, 2024, 1:04 p.m.
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Kasi Report - Unlocking the power of Gen Z to drive sustainable growth in Kenya
Oct. 2, 2024, 1 p.m.
Yannick Lefang, Eng.
The Power of Segmentation in Unlocking African Markets
Sept. 13, 2024, 11:42 a.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
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Kasi Maps - The French Influence In Kenya
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Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
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The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
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Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
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Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
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Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
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Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
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Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
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Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
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Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
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