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Featured insights
Trust Is Becoming Economic Infrastructure
In today’s economy, trust isn’t emotional, it’s functional. When pressure rises, trust becomes the filter that decides who survives and who gets cut.
Recent
Confidence plateaus in September as caution defines household behavior
AGOA’s uncertain extension is a warning for Africa’s industrial future
Restless sentiment, divided opposition, and the path to continuity in Cameroon
The Future of AI in Africa Lies in Smarter Decisions, Not Just Smarter Models
Consumer sentiment gains in August but falls short of a full rebound
Sports
Football Reveals Africa’s Next Billion Consumers
Geo politics & Economics
Consumer confidence loses momentum in October
Data Stories
Africa’s Data Dilemma: Waiting for the Porsche While Refusing the Bicycle
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Recent
Confidence plateaus in September as caution defines household behavior
AGOA’s uncertain extension is a warning for Africa’s industrial future
Restless sentiment, divided opposition, and the path to continuity in Cameroon
The Future of AI in Africa Lies in Smarter Decisions, Not Just Smarter Models
Consumer sentiment gains in August but falls short of a full rebound
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Mercy Cyrus
Cameroonians weigh their options as income pressures spark a migration surge
July 1, 2025, 9:29 a.m.
Paul Cheloti Mulongo
Mobile money outpaces fintech in Ghana’s digital finance
June 30, 2025, noon
Sandra Beldine Otieno, MSc
One year on, the warning signs behind Kenya’s Gen Z protests are louder
June 25, 2025, 10 a.m.
Sandra Beldine Otieno, MSc
Kenya’s food and beverage market enters H2 2025 defined by value over volume
June 18, 2025, 7:24 p.m.
Sandra Beldine Otieno, MSc
Starlink in Africa: Two years later, the promise is visible but so are the cracks
June 17, 2025, 6 p.m.
Sandra Beldine Otieno, MSc
Halfway through 2025, retail banking in Kenya is being reshaped by rising consumer power
June 16, 2025, 9:22 p.m.
Sandra Beldine Otieno, MSc
Consumer sentiment holds its upward course in May
June 13, 2025, noon
Sandra Beldine Otieno, MSc
Wellness in Kenya is being reshaped by emotional strength and everyday health choices
June 12, 2025, 12:40 a.m.
Paul Cheloti Mulongo
As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians
June 11, 2025, 12:25 a.m.
Claudine Linda Wa Nciko
Nigeria’s financial product demand shifts toward credit and digital savings
June 10, 2025, 12:21 a.m.
Segun Sunmonu
Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities
June 9, 2025, 10:05 p.m.
Yannick Lefang, Eng.
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
June 5, 2025, 1:32 p.m.
Segun Sunmonu
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
June 4, 2025, 3:32 p.m.
Sandra Beldine Otieno, MSc
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
June 4, 2025, 2:55 p.m.
Paul Cheloti Mulongo
Eco-friendly packaging and natural ingredients drive Ghanaian purchases, despite limited support for corporate sustainability practices
June 3, 2025, 2:41 p.m.
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Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
Team Insights
Kasi Report - Hearts and Brands: The Power of Connection
Feb. 14, 2025, 11:43 a.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2024
Jan. 31, 2024, 11:43 a.m.
Team Insight Team
Kasi Report - Get Consumer & Market Intelligence at Scale
Nov. 22, 2023, 11:16 a.m.
Team Insight Team
Kasi Report - Informal Economies & Market Research Workshop
Sept. 5, 2023, 11:16 a.m.
Team Insights
Kasi Report - The State of Cryptocurrency
June 5, 2023, 11:43 a.m.
Team Insights
Kasi Report - Is Inflation ruining the party?
June 4, 2022, 11:06 a.m.
Team Insights
Kasi Report - RIDING THE RECOVERY WAVE
May 19, 2022, 11:16 a.m.
Team Insights
Kasi Report - THE STATE OF THE AFRICAN CONSUMER
May 8, 2022, 11:52 a.m.
Team Insights
Kasi Report - COVID-19 Ethiopia
April 4, 2022, 12:29 p.m.
Team Insights
Kasi Report - Top trends from the Holiday shopping tracker that will help brands in 2021
April 4, 2022, 12:19 p.m.
Team Insights
Kasi Report - Ukraine Invasion
March 2, 2022, 1:40 p.m.
Team Insights
Kasi Report - The State of Sustainability - A consumer perspective in Africa
Jan. 4, 2022, 11:24 a.m.
Team Insight Team
Kasi Report - AFRICA IS RISING OR IS IT? Understanding the African marketplace
Nov. 25, 2021, 10:52 a.m.
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