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The Data Deficit: How Underestimating Research in Africa Stifles Business Growth and What Needs to Change

Africa’s growth story is being written by connected, complex, and fast-moving consumers. The real game changer is localized data that turns market noise into business clarity.

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April marks a fragile recovery in consumer sentiment
Data Stories
No growth without confidence: Why African CEOs must lead the consumer recovery
Development and Impact
In Tanzania, men and women face the same climate crisis but see different paths forward

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Yannick Lefang, Eng.
The Data Deficit: How Underestimating Research in Africa Stifles Business Growth and What Needs to Change
May 20, 2025, 11:35 a.m.
Sandra Beldine Otieno, MSc
April marks a fragile recovery in consumer sentiment
May 15, 2025, 11:59 a.m.
Yannick Lefang, Eng.
No growth without confidence: Why African CEOs must lead the consumer recovery
May 8, 2025, 2:44 p.m.
Mercy Cyrus
In Tanzania, men and women face the same climate crisis but see different paths forward
May 7, 2025, 1:55 p.m.
Yannick Lefang, Eng.
Airtel Africa teams up with SpaceX to shake up internet access across the continent
May 6, 2025, 5 p.m.
Sandra Beldine Otieno, MSc
Cautious confidence points to a Liberal win in Canada’s 2025 election
April 28, 2025, 10 a.m.
Yannick Lefang, Eng.
The Shifting Center of Confidence: Why Global Stability Needs More Than One Anchor
April 15, 2025, 11:22 a.m.
Sandra Beldine Otieno, MSc
Kenya’s Central Bank is cutting rates, but recovery still needs stronger momentum
April 11, 2025, 2:46 p.m.
Sandra Beldine Otieno, MSc
Consumer sentiment continues to weaken in March
April 10, 2025, 2:19 p.m.
Paul Cheloti Mulongo
Ivorian generations are redefining financial fairness and gender roles in their relationships
April 7, 2025, 3 p.m.
Sandra Beldine Otieno, MSc
Trump’s return shakes Africa as nations weigh loyalty, self-reliance, and global shifts
March 27, 2025, 1:04 p.m.
Joy Muindi
Inflation fatigue is deepening financial stress for consumers in Ivory Coast
March 25, 2025, 12:43 p.m.
Segun Sunmonu
Ghana’s rising cost of living is reshaping how people spend, save, and survive
March 24, 2025, 11:17 a.m.
Sandra Beldine Otieno, MSc
Consumer confidence dips in February, breaking a three-month stability streak
March 14, 2025, 2:01 p.m.
Paul Cheloti Mulongo
Ghanaian relationships evolve in decision-making but remain tied to traditional gender roles
March 13, 2025, 3:30 p.m.

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