We reveal an African market where you can win
and inspire with confidence
120,000 interviews annually, 80M data points
Get answers to your business challenges today
Access insights on 21 markets at once
Understand the drivers by looking at data over time
Measure brand performance and track marketing campaign effectiveness.
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices