Team Insights
November 13, 2017
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Across the continent, school bells are ringing and students are heading back to the classroom this month. For students, the holidays were not long enough and for parents, back-to-school shopping means finding the best deals for books, supplies as well ensuring kids are well fed before, during and …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
