Catherine Wangari
September 29, 2023
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The Kasi Insight Ecommerce Survey provides valuable insights into consumer behavior, considerations, and shopping habits in the online sphere. Beyond tracking online shopping behavior, this survey also monitors mobile and internet penetration across 20 African markets.
In its most recent findings from February this year, it was revealed that …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
