Catherine Wangari
September 29, 2023
Share article
The Kasi Insight Ecommerce Survey provides valuable insights into consumer behavior, considerations, and shopping habits in the online sphere. Beyond tracking online shopping behavior, this survey also monitors mobile and internet penetration across 20 African markets.
In its most recent findings from February this year, it was revealed that …
2637 views
Share article
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
