Research Methodologies for Africa: Desktop Research

data19

With the rise of a middle class and a consumer market estimated to reach $1.2 trillion in value by 2020, Africa is becoming a more commercially desirable location for businesses. Such businesses need to connect with the African consumer and understand their unique habits, tastes and aspirations.

That’s …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Sandra Beldine Otieno, MSc

Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty

Yannick Lefang

Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress

Paul Cheloti Mulongo

Mobile money outpaces fintech in Ghana’s digital finance

Subscribe to our free newsletter