Research, Jumia and Unicorns In Africa

data18

Toronto, November 4th, 2019: When it comes to market research in Africa, the majority of SMEs are still seeing it as an expense they can't afford. While it may be a good move in the short term, research shows that companies that invest in research perform better than …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Yannick Lefang, Eng.

Africa’s digital awakening and the power of data to drive inclusive growth

Sandra Beldine Otieno, MSc

Shaping Africa’s future with actionable and reliable data insights

Yannick Lefang, Eng.

Cultural insights, the missing piece in Africa’s data revolution

Subscribe to our free newsletter