Isha Raja
November 16, 2022
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Nigerian brands in this industry have an opportunity to revive the demand for personal care products
There is a demand for personal care products in Nigeria however, the growth in demand over the years 2021 and 2022 has not been significant across all categories. Some categories are performing better …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
