Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends

HFD1

Kasi Insight's Holiday Shopping dataset tracks consumer behavior during the end-of-year season, capturing trends in spending, product preferences, and shopping channels across regions and demographics. Data from 2017 to 2024 reveals a major shift in delivery preferences, shaped by global disruptions and evolving expectations. This transformation underscores the urgent …

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