Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends

HFD1

Kasi Insight's Holiday Shopping dataset tracks consumer behavior during the end-of-year season, capturing trends in spending, product preferences, and shopping channels across regions and demographics. Data from 2017 to 2024 reveals a major shift in delivery preferences, shaped by global disruptions and evolving expectations. This transformation underscores the urgent …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Yannick Lefang, Eng.

Africa’s Data Dilemma: Waiting for the Porsche While Refusing the Bicycle

Sandra Beldine Otieno, MSc

AGOA’s uncertain extension is a warning for Africa’s industrial future

Sandra Beldine Otieno, MSc

Walmart enters South Africa with a promise to reset everyday value

Subscribe to our free newsletter