Team Insights
November 13, 2017
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Across the continent, school bells are ringing and students are heading back to the classroom this month. For students, the holidays were not long enough and for parents, back-to-school shopping means finding the best deals for books, supplies as well ensuring kids are well fed before, during and …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
