Yannick Lefang, Eng.
September 13, 2024
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As African economies continue to grow and evolve, businesses seeking to tap into this diverse and rapidly expanding continent must adopt one key strategy: segmentation. Africa is not a homogenous market but a vibrant mosaic of cultures, languages, economic environments, and consumer behaviors. For brands aiming to succeed in …
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Africa’s digital awakening and the power of data to drive inclusive growth
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