Yannick Lefang, Eng.
May 20, 2025
Share article
In many global boardrooms and marketing departments, Africa is still seen as a continent of potential rather than performance. Yet across cities like Lagos, Nairobi, and Johannesburg, consumer markets are becoming more sophisticated, connected, and competitive. Despite this progress, a critical gap continues to hold businesses back. That gap …
152 views
Share article
Wellness in Kenya is being reshaped by emotional strength and everyday health choices
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
No growth without confidence: Why African CEOs must lead the consumer recovery
