Team Insights
June 20, 2022
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80 percent of new businesses and startup companies in Nigeria fail within the first 3 years. On the flip side, if the business takes off, it will definitely have been worth the trouble.
Nigeria is one of the leading business locations in Africa. While that sounds promising, there are …
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How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
