Isha Raja
April 15, 2022
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For these generations, communication with brands is still significantly preferred through traditional channels such as TV ads and Radio ads.
The younger generations; Gen Z and Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market. To win over the next big …
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Kenya’s food and beverage market enters H2 2025 defined by value over volume
Kenya’s demand for beer and champagne surges, fueled by Gen Z and male consumers
Cameroonian consumers prioritize budget-friendly protein choices as eggs lead purchases
