Isha Raja
April 15, 2022
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For these generations, communication with brands is still significantly preferred through traditional channels such as TV ads and Radio ads.
The younger generations; Gen Z and Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market. To win over the next big …
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Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Ugandans are loyal to beer but wine captures the biggest spend
Tanzanian consumers are balancing value and purpose in their food purchases
