Team Insights
October 31, 2017
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Africans like to dress well and while the fashion industry is usually focusing on clothing and accessories, fragrances tend to have little air time. In fact, scent is one of the powerful of the five senses, triggering all kinds of emotions, including finding true love or reliving fond …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
