Isha Raja
October 18, 2022
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Younger generations in Uganda are moving towards new media sources for information on new products and brands, while older generations stick to traditional media sources for this information.
It is vital for brands to identify their audience’s most trusted sources of information, in order to capture their attention …
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Kenyans blend traditional and digital media for holiday purchase decisions
South Africans turn to social media and authentic reviews for holiday shopping decisions
Digital media maintains lead as a trusted information source in Nigeria
