Kenya's Media Consumption: Balancing Trust Between Traditional and Digital Sources

Ke. med

Kasi Insight’s Media Tracker Survey tracks consumer preferences for sources of information regarding new products and brands monthly in 20 African markets. In Kenya, the tracker’s findings from March 2023 to March 2024 unveiled a balanced media landscape in terms of the most trusted source of information.

Throughout the …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Paul Cheloti Mulongo

South Africans turn to social media and authentic reviews for holiday shopping decisions

Paul Cheloti Mulongo

Digital media maintains lead as a trusted information source in Nigeria

Paul Cheloti Mulongo

Changing media preferences in DRC, a shift toward digital dominance

Subscribe to our free newsletter