Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty

SOWKeTe

Kasi Insight’s Share of Wallet provides a view of how consumers distribute their spending across various consumer-facing categories in African markets. In Kenya, data from H2 2024 to H1 2025 reveals a telecom sector in transition. Consumers are thinking more critically, spending more deliberately, and demanding stronger performance from …

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