Kenya's Covid-19 Perception-Impact and Shifts.

February 2021--

Covid-19 warranted extensive rethinking by households, businesses, and governments on how to effectively conduct and manage their activities in the wake of the deadly virus. Disruptions stemming from the pandemic led to the sudden collapse of certain sectors, e.g. travel, hospitality and entertainment, while others endured rapid structural transformations,

e.g. in retailing where online activity advanced at a much faster pace than it was prior to the pandemic. The abrupt nature of these shifts meant that economic agents suffered detrimental effects owing to a lack of preparation.

Key Takeaways

Kenyans were really concerned about Covid-19 at the beginning of the pandemic but their concerns dissipated with time before ticking upwards as a second wave surfaced.
Initially, the concern among Kenyans on Covid-19 was economic-related rather than health-related. Now though, as Kenyans have adapted to the pandemic, concerns of the virus are health-related instead of economic-related.
Consumption and economic activity in Kenya withered as consumer confidence was shattered by the pandemic.

The entire report can be downloaded here

#Covid19 #Kenya #Consumerbehaviour #Economy

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Covid19
Kenyan Economy
Consumer trends
Consumer sentiment