Sandra Beldine Otieno, MSc
July 17, 2025
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Kasi Insight’s Share of Wallet Tracker provides a view of how consumers allocate their spending across various consumer-facing categories in different African markets. In Q2 2025, the data revealed a changing relationship between Kenyans and alcohol. While overall engagement with the category remains steady, how people drink, what they …
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Tanzanian consumers are balancing value and purpose in their food purchases
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Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025
