Team Insights
July 18, 2022
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KENYA, July 20th, 2022 / -- To win in the world’s fastest-growing market, decision makers need to have better visibility on the realities of Africa’s economies, markets, and communities through the lens of consumers. Brands have realized that growing in Africa required updated, aggregated, trended data, the days of …
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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
2027 planning shouldn't start with a forecast, it should start with a question
Main consumer trends impacting 2027 planning in Africa
