Sandra Beldine Otieno
October 27, 2023
Share article
In August 2023, Kasi Insight conducted an extensive Share of Wallet survey across 20 diverse African markets. This survey provided valuable insights into various aspects of consumer spending, including sources of income, expenditure patterns, and the specific consumer-facing products purchased on a monthly basis.
1475 views
Share article
Tanzanian consumers are balancing value and purpose in their food purchases
Kenya’s alcohol drinkers are choosing quality, context, and control over routine
Nigerian households prioritize essential foods as affordability shapes brand choices
