Isha Raja
October 11, 2022
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Coca Cola, Miranda Orange, Sprite Lemon first top of mind carbonated drinks in Ethiopia.
The carbonated drink industry in Ethiopia is growing with major companies setting up plants in the country. In fact, in June of 2022 Coca Cola inaugurated a hundred million dollar ‘mega factory’ a few kilometers …
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Tanzanian consumers are balancing value and purpose in their food purchases
Kenya’s alcohol drinkers are choosing quality, context, and control over routine
Nigerian households prioritize essential foods as affordability shapes brand choices
