Paul Cheloti Mulongo
August 7, 2024
Share article
In today’s evolving media landscape, understanding consumer preferences is crucial for advertisers. The Kasi Insight Media Consumption Tracker, which monitors monthly consumer preferences for information sources across over 20 African markets, offers valuable insights to refine strategies, improve targeting, and enhance campaign effectiveness.
From June 2023 to June 2024, …
1010 views
Share article
Changing media preferences in DRC, a shift toward digital dominance
Is Gen Z Turning Away from TV in Africa?
Algeria's Media Revolution: Adapting to the Digital Age
