Paul Cheloti Mulongo
November 7, 2024
Share article
In Nigeria’s media landscape, understanding the shifts in consumer trust towards various media channels is essential for advertisers and brands. The Kasi Insight Media Consumption Tracker, which collects data on media preferences across 21 African countries, provides valuable insights that help refine marketing strategies and optimize engagement efforts. …
66 views
Share article
Changing media preferences in DRC, a shift toward digital dominance
Is Gen Z Turning Away from TV in Africa?
Digital media maintains lead as a trusted information source in Tanzania
