Joy Muindi
February 2, 2024
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The Kasi Retail Demand Index serves as a comprehensive gauge of consumer demand for retail categories across 21 African markets, offering quarterly insights into the nuanced ways in which consumer habits influence category demand. Scored on a scale ranging from +100 to -100, proximity to 100 indicates heightened demand, …
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Ghana's beverage market shifts as tea surpasses coffee and overall demand dips in 2024
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