Sandra Beldine Otieno
September 14, 2023
In July 2023, Kasi Insight conducted the AI Perceptions and Adoption Survey, a comprehensive assessment aimed at understanding the levels of familiarity, usage, impact, and barriers associated with artificial intelligence (AI). The survey explored the economic implications of AI as well as respondents' interest in learning about AI and the demand for tailored policies and regulations related to AI in diverse African countries.
In Cameroon, 28% of respondents had never heard of AI before the survey, indicating a lack of awareness. Another 38% were aware of AI but didn't consider themselves familiar with it, suggesting a moderate level of recognition. On a positive note, 34% claimed to be familiar with AI, indicating a reasonable level of knowledge. When broken down by gender, females had slightly lower familiarity levels, with 33% never having heard of AI and 29% claiming familiarity. In contrast, males had a higher familiarity rate, with 24% never hearing about AI and 37% considering themselves familiar.
Across age groups, it became evident that the younger demographic, Gen Z, demonstrated a notably higher awareness of AI. Within this group, only 23% had never heard of AI, while 44% were aware of its existence without feeling particularly familiar, and 33% claimed to be familiar with AI. In comparison, Millennials displayed a more mixed pattern, with 28% indicating no prior knowledge of AI, 37% being aware but not particularly familiar, and 35% considering themselves familiar.
Respondents were asked to identify the areas in which they believed AI could have the most positive impact in their country. Their collective perspective revealed that transportation and logistics stood out as the leading sectors, primarily due to AI's potential to optimize routes and streamline supply chain efficiency. Following closely, education emerged as a significant domain, driven by the recognition of AI's capacity to personalize learning experiences. Additionally, financial services garnered substantial recognition for AI's contributions to areas like fraud detection and algorithmic trading.
When examining the responses by gender, females predominantly prioritized transportation and logistics as the top area of impact, followed by financial services and then education. Conversely, males assigned top priority to both transportation and logistics and education, with financial services closely trailing behind.
Across different age groups, Gen Z placed the highest emphasis on financial services, possibly due to their familiarity with digital banking, followed by transportation and logistics, underscoring the importance of efficient deliveries. Education secured the third spot among Gen Z respondents. For Millennials, education claimed the top position, reflecting their strong belief in AI's potential for personalized learning. Transportation and logistics followed closely, highlighting the continued significance of efficient mobility. Financial services ranked third, indicating recognition of their role, although with a slightly less immediate impact compared to education and transportation in their daily lives.
Considering AI's potential to bolster their country's economic growth and development, respondents displayed varying degrees of optimism. Overall, 41% agreed with this notion, 42% remained neutral, and 17% disagreed. A gender-based breakdown revealed that males predominantly held an uncertain standpoint, with 48% taking a neutral position, 39% expressing agreement, and 13% in disagreement. Among Millennials, 42% were in agreement, 41% remained neutral, and 17% disagreed. Conversely, females leaned more towards optimism, with 45% in agreement, 32% neutral, and 23% in disagreement.
Additionally, respondents from the Gen Z demographic showcased a particularly positive perspective, with 50% endorsing the idea that AI can contribute to their country's economic growth and development. This group also exhibited a 35% neutral stance and a relatively lower 15% in disagreement.
The survey findings highlight a significant gap in awareness about AI, particularly among certain demographic groups, with females and older generations showing limited familiarity with the technology. This underscores the need for AI brands operating in Cameroon to invest in comprehensive awareness campaigns and educational initiatives aimed at bridging this knowledge gap and introducing AI concepts to a wider audience. These initiatives can play a crucial role in demystifying AI and making it more accessible to those who currently have limited awareness.
Additionally, the survey identifies transportation and education as the sectors where respondents believe AI can have a substantial and positive impact. AI brands should take note of these findings and consider aligning their product development, marketing efforts, and strategic partnerships with these sectors. By doing so, AI brands can actively cater to the perceived needs and expectations of their target audience, positioning themselves as valuable contributors to these critical domains. This alignment can not only enhance the relevance of AI in these sectors but also strengthen the brands' positioning and impact in the market.
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