Segun Sunmonu
May 16, 2024
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Kasi Insight's Media Tracker Survey diligently monitors consumer preferences for information sources regarding new products and brands across 21 African markets monthly. In Algeria, the survey's findings revealed a dynamic shift between traditional and digital media throughout 2023 and early 2024. In January, 53% of respondents preferred traditional media, …
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Is Gen Z Turning Away from TV in Africa?
Digital media maintains lead as a trusted information source in Tanzania
Kenya's Media Consumption: Balancing Trust Between Traditional and Digital Sources
