Segun Sunmonu
May 16, 2024
Share article
Kasi Insight's Media Tracker Survey diligently monitors consumer preferences for information sources regarding new products and brands across 21 African markets monthly. In Algeria, the survey's findings revealed a dynamic shift between traditional and digital media throughout 2023 and early 2024. In January, 53% of respondents preferred traditional media, …
1126 views
Share article
Ivorians blend digital and traditional media for accurate, trusted information
Kenyans blend traditional and digital media for holiday purchase decisions
South Africans turn to social media and authentic reviews for holiday shopping decisions
