Sandra Beldine Otieno, MSc
July 11, 2025
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Alcohol consumption in East Africa is entering a period of rapid transformation. In the first half of 2025, consumers in Kenya, Uganda, and Tanzania signaled that their tastes and spending priorities are evolving faster than many brands anticipated. From cream liqueurs and rum to ready-to-drink ciders and wine, more …
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Ugandans are loyal to beer but wine captures the biggest spend
Tanzanian consumers are balancing value and purpose in their food purchases
Kenya’s alcohol drinkers are choosing quality, context, and control over routine
