Patience Muyambo
December 19, 2019
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Based on a survey of over 3,500 consumers across Sub-Saharan Africa, our research explores the shopping behaviors and consumer trends that retailers and marketers need to be aware of to boost their sales this holiday season and beyond.
It’s the busiest time of the year in Africa; the …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
