Team Insights
December 11, 2019
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December is one of the busiest times of the year for marketers. It's the holiday season! Holiday sales represent between 20 and 30% of businesses' annual revenue. Unfortunately, our data is showing a worrying trend: consumer confidence and purchasing power in Africa have been declining since 2018. What …
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Consumer outlook in Ghana balances optimism and caution amid easing inflationary pressures
Consumer confidence rebounds in July, ending a three-month slump
June records a further decline in consumer confidence by five points
