Team Insights
December 11, 2019
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December is one of the busiest times of the year for marketers. It's the holiday season! Holiday sales represent between 20 and 30% of businesses' annual revenue. Unfortunately, our data is showing a worrying trend: consumer confidence and purchasing power in Africa have been declining since 2018. What …
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El Niño 2027: Why Rising Consumer Confidence May Not Mean Rising Spending
Africa’s supply chains are becoming part of the consumer equation
African consumer confidence rebounds as expectations improve, but current conditions remain weak
