Team Insights
December 11, 2019
Share article
December is one of the busiest times of the year for marketers. It's the holiday season! Holiday sales represent between 20 and 30% of businesses' annual revenue. Unfortunately, our data is showing a worrying trend: consumer confidence and purchasing power in Africa have been declining since 2018. What …
501 views
Share article
Inflation is reshaping financial habits in Nigeria as more households turn to borrowing
A Bold New Era: Opportunities for Africa as Trump 2.0 Begins
2024 wraps up with steady consumer confidence
