Team Insights
December 11, 2019
Share article
December is one of the busiest times of the year for marketers. It's the holiday season! Holiday sales represent between 20 and 30% of businesses' annual revenue. Unfortunately, our data is showing a worrying trend: consumer confidence and purchasing power in Africa have been declining since 2018. What …
555 views
Share article
Ghana’s rising cost of living is reshaping how people spend, save, and survive
Consumer confidence dips in February, breaking a three-month stability streak
Trudeau’s resignation signals political change with implications for Black Canadians and Africa
