Team Insights
July 8, 2020
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Knowing what consumers are thinking, and understanding their behaviour, has long been an important part of marketing, and making strategic business decisions. Without consumer data and insights, businesses make plans in an almost blind-folded manner: doing what they think consumers will want, rather than basing decisions on factual …
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South Africa steps into 2025 with hope for reform despite fading public confidence
Resilient and ready, Africa prepares for a transformative 2025
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