What Is Consumer Data and How Can Businesses Leverage It?

data31

Knowing what consumers are thinking, and understanding their behaviour, has long been an important part of marketing, and making strategic business decisions. Without consumer data and insights, businesses make plans in an almost blind-folded manner: doing what they think consumers will want, rather than basing decisions on factual …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Sandra Beldine Otieno, MSc

AGOA’s uncertain extension is a warning for Africa’s industrial future

Sandra Beldine Otieno, MSc

Walmart enters South Africa with a promise to reset everyday value

Sandra Beldine Otieno, MSc

One year on, the warning signs behind Kenya’s Gen Z protests are louder

Subscribe to our free newsletter