Team Insights
July 8, 2020
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Knowing what consumers are thinking, and understanding their behaviour, has long been an important part of marketing, and making strategic business decisions. Without consumer data and insights, businesses make plans in an almost blind-folded manner: doing what they think consumers will want, rather than basing decisions on factual …
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Africa’s digital awakening and the power of data to drive inclusive growth
Shaping Africa’s future with actionable and reliable data insights
Cultural insights, the missing piece in Africa’s data revolution
