Sandra Beldine Otieno
April 25, 2022
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Currently, Millennials and Gen Z contribute to more than 60% of the Nigerian population. This makes them the largest demographic for alcohol consumption.
Currently, the alcohol market in the country is dominated by Millennials. While Millennials are the younger greater population, Gen Z is indeed the next big …
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Ghana's beverage market shifts as tea surpasses coffee and overall demand dips in 2024
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