Segun Sunmonu
August 19, 2024
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Kasi Insight's Body Care Survey is an invaluable tool for navigating the dynamic body care industry across Africa. Conducted annually in over 20 African countries, this survey offers a deep dive into evolving consumer trends, product usage, brand preferences, and spending behaviors. It equips businesses and stakeholders with critical …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
