Yannick Lefang, Eng.
June 12, 2024
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In the increasingly competitive business landscape, understanding the nuances of market dynamics is critical for sustained success. While competitor insights have traditionally been a focus for many companies, recent research and case studies suggest that companies that prioritize consumer insights often outperform their competitors. This essay examines how and …
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Africa’s digital awakening and the power of data to drive inclusive growth
Shaping Africa’s future with actionable and reliable data insights
Cultural insights, the missing piece in Africa’s data revolution
