Dinah Nekesa
January 27, 2026
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Football in Africa is more than a sport, it is a cultural heartbeat, a daily habit, and a powerful gateway to understanding and engaging the continent’s next billion consumers.
Following AFCON 2025, Kasi conducted a large-scale survey across six African markets, Kenya, Nigeria, Ghana, Egypt, Morocco, and South Africa, …
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While Patriotism Trumps Football, Africans Expected Cameroon To Win It All
AFCON 2021 Sports Betting wins the marketing and branding trophy
AFCON brought economic prosperity but not much unity in Cameroon
