Tanzania’s thirst for soft drinks and energy drinks surges in 2024, driven by millennials and women

BeTZ

Kasi Insight's Retail Demand Index provides a comprehensive measure of consumer demand across various retail categories in Africa, ranging from +100 to -100. A higher value signals strong purchasing intent, while a lower value indicates declining demand. An analysis of Tanzania’s beverage market from 2023 to 2024 reveals notable …

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