Sandra Beldine Otieno
September 28, 2023
Share article
With the holiday season approaching, retailers are bracing themselves for a critical period. This is further complicated by ongoing economic challenges, particularly the escalating cost of living. This impending holiday season holds exceptional significance for many retailers; it transcends being just another seasonal event. Instead, it stands as a …
822 views
Share article
Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
