Retail in Ghana: The Ghanaian Market is Ready for Multinational Body Care Brands to Break into

cosmetic1.jpg

  • Ghanaians Prefer Nice Smelling, Quality Products.
  • Men and Women Both Want to Smell Nice, But Men More So.
  • Multinational Enterprises Can Thrive in Ghana.

Ghanaians Prefer Nice Smelling, Quality Products

According to a Kasi Insight survey on the most important considerations when shopping for body care or fragrances …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Paul Cheloti Mulongo

Retail Demand in Kenya drops slightly by 1 Point as Voice and Data Demand Surges by 7 Points in H1 2024

Segun Sunmonu

Unpacking Ghana's Fragrance Trends: Insights for Market Leaders

Joy Muindi

Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability

Subscribe to our free newsletter