Paul Cheloti Mulongo
October 23, 2024
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The Kasi Retail Demand Index provides valuable insights into consumer demand for various retail categories in Kenya. Ranging from +100 to -100, the index measures how consumer habits influence demand across different categories. A higher index value indicates strong consumer interest and purchasing intent, while a lower value suggests …
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Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
