Predicting consumer demand during election cycles in Africa

kasi15

The elections are upon us once again in Ivory Coast and Ghana. What does that mean for consumer sentiment and thus, consumption?

The consumer confidence index (CCI) is a predictor of consumption even in African countries where a rise in consumers’ optimism leads to an increase in their …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Segun Sunmonu

Ghana’s rising cost of living is reshaping how people spend, save, and survive

Sandra Beldine Otieno, MSc

Consumer confidence dips in February, breaking a three-month stability streak

Yannick Lefang, Eng.

Trudeau’s resignation signals political change with implications for Black Canadians and Africa

Subscribe to our free newsletter