Kambel Fobissie
August 14, 2023
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A recent survey by Kasi Insight on e-commerce trends among Angolans has highlighted a prevailing reluctance towards online shopping among most respondents. The adoption of prominent online platforms remains limited, with a usage rate of under 10%. Among the frequently used online platforms, Shein leads with a utilization rate …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
