Personalizing shopping experiences is key in winning over Angolan consumers.

consumer27

A recent survey by Kasi Insight on e-commerce trends among Angolans has highlighted a prevailing reluctance towards online shopping among most respondents. The adoption of prominent online platforms remains limited, with a usage rate of under 10%. Among the frequently used online platforms, Shein leads with a utilization rate …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Claudine Linda Wa Nciko

Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season

Sandra Beldine Otieno, MSc

Ghanaian spending shifts to essentials, blending quality with budget-conscious choices

Paul Cheloti Mulongo

Retail Demand in Kenya drops slightly by 1 Point as Voice and Data Demand Surges by 7 Points in H1 2024

Subscribe to our free newsletter