Team Insights
October 31, 2017
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Africans like to dress well and while the fashion industry is usually focusing on clothing and accessories, fragrances tend to have little air time. In fact, scent is one of the powerful of the five senses, triggering all kinds of emotions, including finding true love or reliving fond …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
